DS SUMMIT day 2012

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This is the best of digital shoreditch squeezed into one day. 

The day was aimed at the owners of businesses in Digital Shoreditch, the movers and shakers who make our community the special place it is. This was a day for local leaders to connect and network at the highest level, to open a dialogue and meet the potential partners on their doorstep.

The climax of the festival unites Shoreditch’s digital superstars and key talent to:

  • Connect with the brightest brains, creatives and visionaries catalysing Shoreditch’s vibrant digital economy.
  • Collaborate, share and explore key drivers of our businesses and find synergies to further our growth.
  • Celebrate the outstanding creativity, entrepreneurial spirit and talent that ignites Shoreditch’s digital economy.

Sessions includes:

  • Reflection on the success of the Shoreditch community and how we can take it to the next level together
  • Meet the most successful business owners and founders of Tech City
  • Presentations by the Race for Apps winners

Discover the SUMMIT’s star speakers for the day event.

Colin Strong Managing Director

Julian March Head of Digital Media, News & Sport


Matt Gypps Designer

Steve Karmeinsky Co-Founder

Russel Davies Head of Planning

Tom Hall Head of Partnerships

Alex Sibille Chief Executive

Peter Haydock Director

Dave Birss Founder

Jonas Altman Enterprise Business Director

Jay Cooper Managing Director

Alex Watson Head of App Development

Dan Sutherland CEO

Nigel Flack Founder

Costas Michalia Creative Director

Rob Whitehead Deputy Director (research)

Quick Overview

And so to the final day of Digital Shoreditch 2012. Summit was aimed at the owners of businesses in the Digital Shoreditch community – the movers and shakers who make this corner of London the special place it is.

First up was the keynote from Digital Shoreditch organiser Kam Star, then Mat Law of AnalogFolk who looked at how to integrate digital technology into real world marketing – some great, real world examples inspired people here. How do you take a message and turn it into a game?

Next, Colin Strong, the managing director of GFK NOP Technology, took lessons from jam sandwiches when he asks: How do you take a message and turn it into a game? His session dealt with the best practices for games designers when it comes to working with non-profit enterprises.

More photos here

The future of digital branding was next on the agenda when Clifford Boobyer, managing director of Firedog Creative delivered a session on effective branding for start-up enterprises.

As new apps come onto the market, each one cleverer and more sophisticated, they are changing the way we live our lives – checking relative prices as we shop, giving real time transport information, helping us navigate urban spaces and keep in touch with our friends and families. In a session entitled ‘Who called the cab? Or how apps change the everyday’ James Temple and Ilia Uvarov, from creative agency, R/GA, explored some of the challenges and opportunities.

The day also contained a host of other presentations on a wide variety of themes: new terminology and genres in house music, collaborative working, pop up films, leadership, the global digital economy, crowdsourcing funding, sustainability and legal issues surrounding creativity.

One of the highlights of the day was be the announcement of the winners of the Race for Apps competition, a crowd sourcing exercise among the local digital community, which was aimed at visitors to London for the Olympics.

Categories include: finding your way around, making connections with like minded people, citizen journalism, fun and games and, naturally, a ‘wild card’ section.

The results and more info can be found on the Race for Apps Site.

Minute by Minute

18:00 – The 2012 edition of Digital Shoreditch is coming to a close with the announcement of a future event offering a life-changing opportunity for a start-up to win £1m, with the condition to move their HQ to London. Keep an eye out for that! Thanks for reading and for sticking with us to the very end of the festival.

17:55 – Audience member says that trying to bring together local entrepreneurs is like trying to organise a bunch of cats. It’s just not gonna happen. They only care about their own brand.

17:50 – Sections of the map in a bit more detail. Amazing work!

17:41 – This canvas will turn into a map of Shoreditch, the Digi way:

17:36 – Dowson tells the audience that there’s an enormous human system at work, and it includes the internet folk. The digital media eco-system in London in 2012 is busy. “If you are a start-up and you are lonely, you will die”. The more you talk, the more you learn, the more you do.

17:31 – Unless people make money out of Digital London, it will die. “Our business models are being validated by hard cash.”

17:29 – Dowson tells the audience that 30% of graduates come from overseas and that they should “keep on coming”.

17:27 – Ian Dowson, principal of William Garrity Associates Ltd, takes to the stage to explore how deep knowledge is regenerating Digital London.

17:15 – Dan Sutherland, CEO of Carrenza, says we no longer need a server in the corner of the room. We can now use the Cloud, Google docs, etc. The Shoreditch Network allows start-ups to access connectivity and to benefit frm the services it brings.

17:03 – How can Digital Shoreditch be sustainable and contribute to the local community? Evans mentions New City tech, job creation and education. Shoreditch is still a preferred location of digital start-ups, but it’s not isolated, not an island.

17:00 – Prof. Graeme Evans from Brunel says that Shoreditch is part of a regional and global cluster in his “Digital Economy: East Meets West” talk. However, “Silicon Valley is not a good or appropriate model for Tech City post-Olympics.”

16:58 – Cooper summarises: Business clusters work when talent is available, the right conditions are there, and the spark is present. We as people work together to grow. When we’re apart, there is no common goal. In digital, we’ve come together to make it happen.

16:56 – If people want to work remotely and don’t want to be part of the team, maybe they’re just not interested in what your company actually does.

16:54 – Cooper gives the Festival the three elements of a successful business cluster through a fire analogy: the spark – business spirit, oxygen – the condition for business, ie venture capital, and the fuel – talent.

16:49 – Jay Cooper, managing director of BLOOM Worldwide, talks to the audience about business clusters and why they are relevant in the current climate.

16:37 – Watson tells the audience more about what Dennis Publishing did right and what they did wrong during their tablet app adventure. Right: they got involved fairly early, they got their staff to contribute, and they didn’t shy away from challenges, such as managing subscriptions. What went wrong: they didn’t invest enough in apps, and didn’t develop their own technology enough. But in the end you get the pleasure to say “I made this!”.

16:30 – Alex Watson, head of App Development at Dennis Publishing, takes to the stage to talk about the pitfalls and pressures of tablet publishing.

16:00 – Coffee and networking break, maybe with a slice of cake on the side.

15:50 – Iris Lapinski (@irislapinski), CEO of CDI Europe, says we need to make sure the dog eats the dog food; that there is a real need and a market for our product. She also doesn’t recommend a “funny team” with part-time execs, and tells the audience that businesses need to be prepared for technological change, as it happens exponentially.

15:43 – Simon Willison (@simonw), co-founder of Lanyrd.com, has three tech commandments for the Festival. Ship early, ship often, and make it easy to ship. Effective shipping can also improve your product, not just customer service; bug reports from users are important. Lanyrd also has a mascot – the “Ship It” hamster.

15:25 – ‘Agile’ is the word du jour. Work with small pieces, rapidly built, that you put in front of customers to get quick and useful feedback.

15:23 – Azeem Azhar (@azeem), founder of PeerIndex, tells the audience that you have to plan for failure. You need to be prepared to change things as you go along. In the past, software was built like a cathedral. If it takes two years to hit the market, it will be obsolete by its launch date as the world has moved on. It would be like finishing a cathedral hundreds of years after you started construction, in a world that is now mostly atheist and has no need for churches.

15:15 – Tech Commandments talk starts, a panel discussion about the main rules of incorporating tech in business.

13:00 Lunch break. We shall be back soon with more updates from the final day of DS12.

12:45 – “How to have a creative idea?” – Dave Birss, founder of GetAdditive.com, says “there is nothing new, there is no such things as a new idea”. Birss also said that there is a very fine line between inspiration and plagiarism. “It’s not where you take it from, it’s what you do with it”. He also advises us to write everything down, from things we enjoy to the problems we have. Who knows, you may find it easier to look at things from a different perspective. Tips? “Keep pushing until you are blank and then take a break,” says Birss.

12:25 – “How to be Pixel Perfect” – According to the Digital Shoreditch brochure, this session aims to “give pixels the care and attention they deserve”. Matt Gypps, designer for ustwo, tells the audience that pixels are the building blocks of all visual design. ustwo believe in inducting all their designers into the school of pixels with Pixel Perfect Precision.

12:10 – “Welcome to the Party”
Windahl Finnigan, head of user experience at Capgemini, tells us that game changers are not manufactured and do not follow a process. Finnigan says that we are moving from the information age into the creative age.

12:00 – Through Connecting the Dots, Pearson have established the seven key principles of a successful collaboration: respect, communication, being open but not letting your guard down, technology as an enabler, a meal and a beer, size doesn’t matter, and the importance of letting the crowd in. More about this in a separate post, stay tuned.

11:55 – Tom Hall, head of partnership at Pearson, says “we need to talk about collaboration”. Pearson have set up a platform called “Plug and Play”, where they made their content available to users, who can now play around with it. Hall says it was “an amazing experience to watch other people’s take on something that we thought we new everything about”, and that Pearson have been constantly surprised by the result. This inspired them to start Connecting the Dots.

11:54 – Why do tags work so well? Because they’re about stories, and if you’re building a brand you need to tell your story. Users will be more connected with your brand, and Hawn says “if there’s room in your story for their story, it will happen a lot faster”.

11:52 – Tags became a way for bands to decide who should tour with them, says Hawn.

11:47: The tag “

11:46 – Last.fm relies on tags to organise music much more than on genres. They don’t edit tags, they let them grow “feral”. Our relationship with music is much more complicated than genres make it seem, and people have tagged music as “guilty pleasure”, or simply “

11:44 – Hawn used to work for Universal Music and thinks that the record industry might be changing, but the music industry overall isn’t getting smaller. “We now live in a very crowded musical world”, he says. Hawn also tells the audience that piracy is the least of the artists’ worries, they just want to be listened to and to gain exposure.

11:41- Noise By Numbers – What’s a tag? Are Joy Division atmospheric or depressing?
Matthew Hawn (@jukevox), leader of the product team at Last.fm, talks to us about how the use tags. Last.fm is a “sophisticated speed dating” service for music lovers. They have over 100 million tracks in their database and it took them over 10 years to get to this point. Last year they had 11 million scrobbles (tracks users have listened to) – that’s over 71,ooo years worth of music.

11:40 Future of Fashion – How can technology enhance and accelerate fashion start-ups and companies?
Speaker Jonas Altman, enterprise business director at London College of Fashion, tells us that fashion is no longer about consumption, but emotion and change. If the film and music industry were sceptical of technological change, the fashion industry is learning to embrace it.

Detailed Programme

  1. Digital Shoreditch Festival Opening Keynote 9:30am to 9:50am

    • Kam Star @DigiShoreditchFounder, Digital Shoreditch

  2. Integrating digital tech into real world marketing experiences 9:50am to 10:05am

    Pervasive computing has been a ‘thing’ for a long time now, and since Minority Report we have all been obsessed and repelled by the potential of digital technology to step out of the box on your desk and into the real world. The technology associated with mobile devices now has put the possibility of this type of communication into the hands of many, but what practically can we do, how do we do it and what is the consumer reaction to it? We will show inspirational case histories from our clients and the wider industry, some real world examples and run through a simple process for creation and realisation.

    Questions answered :
    Great examples to inspire you. A simple process for delivering programs. Managing innovation in marketing agencies. Practical opportunities you can use today and tomorrow.

    Great examples to inspire you A simple process for delivering programs Managing innovation in marketing agencies Practical opportunities you can use today and tomorrow

  3. The lesson of jam sandwiches for service developers and marketeers 10:05am to 10:20am

    Behavioural economics has a lot to say about service design – what are the different aspects of the sometimes irrational way in which consumers interact with the world influence the design of services? The famous jam sandwic experiment found that consumers struggle to make a purchase when there is too much choice. What simple lessons can be learnt from this fast growing topic that could effect your proposition?

    Questions answered :
    What aspects of service design will result in the most favourable consumer response? how can I market my proposition most effectively in order to maximise my return on investment?

    • Colin Strong Managing Director, GfK NOP Technology

      Colin Strong leads a team of over 100 tech researchers, focusing on a wide variety of service design and marketing issues. he has a particular interest in consumer psychology

  4. Virtual identities – The future of digital branding 10:20am to 10:35am

    With more and more business moving online – What opportunities exist for branding and creating consistent and memorable online experiences.

    Questions answered :
    How to brand and position digital businesses and online brands? How to effectively build brand equity in a startup digital business? How to gear your digital venture for investment, exit or acquisition?

    How to brand and position digital businesses and online brands How to effectively build brand equity in a startup digital business How to gear your digital venture for investment, exit or acquisition

    • Clifford Boobyer @firedogcreativeManaging / Creative Director

      Clifford is the original founding partner and owner of Firedog. As a nipper (in 1994), he completed his Bachelor’s degree in Graphic Design securing distinctions. He subsequently developed his skill-set under a formal design apprenticeship with legendary German typographer, Gerhard Schwekendiek. Clifford enjoys spanning all aspects of the agency remit, both working with clients and also dabbling with the studio crayons.

  5. Who called the cab? Or how apps change the everyday 10:35am to 10:55am

    Who called the cab? Or how apps change the everyday. As technology becomes friendlier and easier to use, new opportunities (and unexpected challenges) arise. This talk is about how apps connect us in new liberating ways. It will focus on: – How apps disrupt barriers (Hailo) – How apps change behaviors – How apps connect disparate ecosystems (O2 Priority Moments case study)

    Questions answered :
    How apps disrupt barriers (Hailo) – How apps change behaviors – How apps connect disparate ecosystems (O2 Priority Moments case study)

    • James Temple @templeoflove Executive Creative Director, R/GA London

      As VP, Executive Creative Director, R/GA London, James leads the creative department and general direction of the agency alongside the MD, Jim Moffatt. Since the inception of R/GA’s London office in 2006, James has been a driving force, leading the business from a team of five people initially serving the Nokia global marketing account to a team of over 100 people operating across 14 industry-leading brands including Aston Martin, the BBC, Nokia, Nike, O2, and Pearson.

    • Ilia Uvarov @uvarovCreative Director R/GA London.

      he heads up the interaction design department and leads a multi-disciplinary team of copywriters, interaction and visual designers on the Pearson, BBC and O2 accounts. Previously, at R/GA New York, he worked on pioneering projects for Verizon, Goldman Sachs, Bank of America and Avaya.

  6. Future Shorts: World’s biggest pop-up film festival 11:15am to 11:25am

    New generation festival model, anyone anywhere can set up their own film festival and be part of a powerful global community. 2.6+million people conneting online and offline.

    Questions answered : – Global community connecting online and offline – Community engagement and interaction – Live and Online audience interactions.

    • Gintare Karalyte @GKaralyteFestival Producer, Future Shorts Festival (Future Cinema)

      Gintare is a global producer of Future Shorts Festival.

  7. Future of Fashion – How can technology enhance and accelerate fashion start-ups and companies? 11:25am to 11:35am

    The Fashion sector is being transformed by technology. Mass customisation, bodyscanning, m-commerce, avatars, social shopping, digital stylists, and things we haven’t even heard of are changing the face of the industry. Getting it right with innovative business models and unconventional marketing can make brands flourish (think UNIQLO) while getting it wrong with sleazy campaigns and a dysfunctional culture can make others sink (think American Apparel).

    Questions answered :
    How can technology enhance and accelerate fashion start-ups and companies?
    What ingredients make up a successful e-commerce solution?
    How does social media fit in within a fashion marketing strategy?

    • Jonas Altman @LCFPressOfficeEnterprise Business Director, London College of Fashion

  8. Noise By Numbers – What’s a tag? Are Joy Division atmospheric or depressing? What is witch house? Why is everything changing so 11:35am to 11:55am

    New terminologies and genres burst into the music scene every week. One minute you’re listening to the next ‘yacht bounce’ sensation, the next you’re surfing a wave of digi-bongo revival’. But where do these phrases come from, and how can we build products and services that play to the strengths of such a fluid landscape?

    Questions answered : What’s a tag? Are Joy Division atmospheric or depressing? What is witch house? Why is everything changing so fast?

    • Mattew Hawn @jukevoxVP Product, last.fm

      More than 17 years of experience developing interactive products and services with a global reach. Proven results leading creative and technical teams to develop and manage digital media products across multiple platforms. Flexible, smart, and innovative.

  9. How We Work Better Collaboratively 11:55am to 12:10pm

    We believe collaboration is fundamental to successful digital innovation. But it’s not always easy.  Pearson’s Future Technologies and Partnerships team recently set-out to explore what makes a successful collaboration.  Interviewing the people and businesses that together have created new digital experiences – from the Mozilla Foundation and Dundee University, Aurasma and the British Fashion Council, Rewired State and SleepyDog –  we sought to discover the secrets behind successful partnerships.
    At this session, we will discuss the findings so far and share some of the common themes that have driven successful
    projects.  What are the principles of a fruitful partnership?  What are the common pitfalls?  How can we all work better collaboratively?

    Questions answered: How can businesses of all sizes work better together? How can open collaboration drive innovation? What is the recipe for a successful partnership?

  10. Welcome to the Party 12:10pm to 12:25pm

    How to sell your services and work collaboratively with as apart of an eco-system with other agencies and technical partners. This will help small companies learn how they can sell their services and work together for the greater good of the client.

    Questions answered :
    Merging processes. Understanding how work and services are commissioned. How to market yourselves? Communication styles. Finding a niche. Creating a killer presentation. How big the opportunity is? Working styles.

    Merging processes Understanding how work and services are commissioned How to market yourselves Communication styles Finding a niche Creating a killer presentation How big the opportunity is Working styles

    • Windahl Finnigan @WindahlHead of User Experience, Capgemini

      Windahl began working in digital in the late 80s. She is fascinated by what is coming next and the impact technology is having in business and everyday life. Her interest is in creating and improving new business models as well as creating meaningful experiences for end users that deliver value. The projects she has been engaged in have been some of the more complex which involves a lot of research and forecasting into the more pervasive elements of user experience.

  11. How to be pixel perfect. 12:25pm to 12:30pm

    Pixels are the building blocks of all the visual design we do here at ustwo™, but are so often relegated to mere afterthought in the excitement of working with colours and styles. We believe in inducting all our designers into the school of pixels with our Pixel Perfect Precision™ (PPP™) guide. The aim of this showcase is to bring to everyone’s attention the PPP™ document and to give pixels the care and attention they deserve, to make sure we get the simple things right.

    Questions answered :
    How to be pixel perfect when designing?

    • Matt Gypps @gyppsyDesigner, ustwo™

      In between spending time as his alter ego Tony Dones, Gyppsy is also ustwo™’s chief pixel-perfectionist: nothing makes him happier than sharp edges and things that line up. He’s been around so long that he’s part of the furniture here.

  12. Connecting the dots 12:35pm to 12:40pm

    Workshop discussion and debate emulating our internal process to help understand your audience online, identify their digital need states and score them based on your activity and goals. Questions answered : How to find and answer the digital need states of your audience. What type of content will engage your audience and how to talk to your audience.

    • Costas Michalia @SatSocCreative Director, Crab Creative

      Since the mid 90’s Costas
      Michalia has worked on several digital projects exploring the connection
      between online and offline consumer habits. In 2005 he founded Crab, a
      digital agency which works at a strategic level, providing creative content and
      joining the dots between offline disciplines and online channels to help extend
      reach, stickiness and value for clients.

  13. Leadership in the digital age 12:40pm to 12:45pm

    Tech culture and organisations are the new way of working and organising, so what does this mean from a human and leadership perspective?

    Questions answered :
    What can we learn from our new creative way of running businesses? What do our new leaders need to watch out for? What are the new behaviour patterns in organisations?

    • Peter Haydock @orgsciDirector, Organisation Science & Research

      Extensive working with organisations and leaders in every sector, particularly around strategy, operations and leadership. Experience from F1, online gaming through to the establishment.

  14. How to have a creative idea 12:45pm to 1pm

    Creativity isn’t a magical bolt of inspiration from the gods. It’s a process. This talk is based on Dave’s book ‘A User Guide to the Creative Mind’. It’s not just for creatives in the industry – it’s for anyone with an interest in creativity and great ideas.

    Questions answered:

    • What is a creative idea?
    • How do you come up with one?
    • Can everyone be creative?
    • What is the secret of being a truly great creative?
    • What stops creativity?
    • What do you do when the ideas aren’t coming?
    • Dave Birss @davebirssFounder, Additive

      Dave Birss is a former Creative Director. He now runs Additive, a training company set up to inspire and educate the industry. He also hosts the Future of Advertising podcast.

  15. Table Top: Crowd sourcing £5m for Shoreditch in 2 months 1:45pm to 2:15pm

    In the run up to the Olympics we are aiming to ‘crowd source’ £5m for Shoreditch businesses

    Questions answered :
    How, why, what and when?

    • Benjamin Davies @InShoreditchFounder, Independent Shoreditch

      We are a not-for-profit, one aim to collectively bring together 2,000 East London businesses. Force for good.

  16. Table Top: Digital Economy Sustainable Society Project (and funding opportunities) 1:45pm to 2:15pm

    Digital creatives working in ICT, media & design are polycentrically clustered in London but are also distinctive. East meets West is also a metaphor for China/Asia and the West who now compete for talent, customers and content, with cities vying for Tech & Media City status.
    Questions answered :
    What/Where is the digital economy; How can the Digital Economy support a Sustainable Society?

    • Graeme Evans Chair of Design, Brunel

      Graeme is Professor of Design at Brunel University and was founder-director of the Cities research Institute. He advises governments, OECD and UNESCO on the creative economy and cultural planning. He is researching creative & design SMEs and innovation, how far place and space matters, and how the Digital Economy can contribute to a Sustainable Society.

  17. Table Top: IP basics 1:45pm to 2:45pm

    What every start-up needs to know (and every investor will expect)

    • Natasha Mason Associate, London IT, Telecoms & Competition

      Natasha advises a range of clients on commercial IT and IP related matters. She has considerable industry experience gained from over a year spent working for the international major film studio Paramount Pictures.

  18. Table Top: Law For Creatives / Creative Law 1:45pm to 2:15pm

    How do I protect my ideas? How do I protect my brand? What do I do if someone has used my pitch/material without my consent?

    • Joanne Frears @SourceLawConsultant Solicitor, Jeffrey Green Russell

      JGR Tech Media is a specialised legal group that advises the creative, technology & media sectors on all aspects of intellectual property rights, brand & IP protection, documenting commercial transactions, business structuring & finance.

  19. Table Top: Legal Documents for seed investment 1:45pm to 2:45pm

    • Howard Palmer @HowardPalmer1Taylor Wessing

      Howard is a partner within the Corporate Technology department. Howard specialises in advising on venture capital investments, for both companies and investors, acquisitions and disposals as well as IPOs, particularly on AIM.

  20. Table Top: London Stock Exchange 1:45pm to 2:45pm

    • Why join a public market
    • The IPO process
    • Preparing for an IPO
    • Lucy Tarleton Business Development Manager, UK Equity Primary Markets London Stock Exchange

  21. Table Top: Share issues to be considered when setting up a company and setting up share option plans 1:45pm to 2:45pm

    • Anna Humphrey Senior Associate, London Tax & Incentives, Taylor Wessing

      Anna is a senior associate in the Private Client, Tax and Incentives department at Taylor Wessing, specialising in employee incentives.

  22. Table Tops: Privacy issues for on-line start ups 1:45pm to 2:45pm

    • Christopher Jeffery Taylor Wessing

      Chris is a partner in the Technology Group who specialises in technology matters, mostly for software and online tech companies from multinationals like Google to Tech City start-ups.

  23. Table Tops: Taylor Wessing 1:45pm to 2:45pm

    • TW TechCity @TWTechCity

    • Howard Palmer @HowardPalmer1Taylor Wessing

      Howard is a partner within the Corporate Technology department. Howard specialises in advising on venture capital investments, for both companies and investors, acquisitions and disposals as well as IPOs, particularly on AIM.

    • Anna Humphrey Senior Associate, London Tax & Incentives, Taylor Wessing

      Anna is a senior associate in the Private Client, Tax and Incentives department at Taylor Wessing, specialising in employee incentives.

    • Christopher Jeffery Taylor Wessing

      Chris is a partner in the Technology Group who specialises in technology matters, mostly for software and online tech companies from multinationals like Google to Tech City start-ups.

    • Natasha Mason Associate, London IT, Telecoms & Competition

      Natasha advises a range of clients on commercial IT and IP related matters. She has considerable industry experience gained from over a year spent working for the international major film studio Paramount Pictures.

  24. Table Top: Connecting the dots 2:15pm to 2:45pm

    • Costas Michalia @SatSocCreative Director, Crab Creative

      Since the mid 90’s Costas
      Michalia has worked on several digital projects exploring the connection
      between online and offline consumer habits. In 2005 he founded Crab, a
      digital agency which works at a strategic level, providing creative content and
      joining the dots between offline disciplines and online channels to help extend
      reach, stickiness and value for clients.

  25. Table Top: Future of Fashion 2:15pm to 2:45pm

    How can technology enhance and accelerate fashion start-ups and companies?

    • Jonas Altman @LCFPressOfficeEnterprise Business Director, London College of Fashion

  26. Table Top: Gamification for Enterprise 2:15pm to 2:45pm

  27. Table Top: How to be pixel perfect 2:15pm to 2:45pm

    • Matt Gypps @gyppsyDesigner, ustwo™

      In between spending time as his alter ego Tony Dones, Gyppsy is also ustwo™’s chief pixel-perfectionist: nothing makes him happier than sharp edges and things that line up. He’s been around so long that he’s part of the furniture here.

  28. Table Top: How we work better collaboratively 2:15pm to 2:45pm

  29. Table Top: Tech City – is Government helping or interfering? 2:15pm to 2:45pm

    • Rob Whitehead Deputy Director ( research), Centre for London. He leads on all research for the Centre, and was co-author of ‘London’s Calling’

      He is a regular commentator on London issues in local, national and international media. Rob has taught at UCL and London Metropolitan universities. Prior to helping establish Centre for London he was head of strategy at the London Development Agency, working on, amongst other things, Olympic financing, worklessness and economic policy.
      Rob holds an MBA from Cranfield and EM Lyon.

  30. Table Top: Top tips for getting new clients 2:15pm to 2:45pm

  31. Table Top: Virtual identities – the future of digital branding 2:15pm to 2:45pm

    • Clifford Boobyer @firedogcreativeManaging / Creative Director

      Clifford is the original founding partner and owner of Firedog. As a nipper (in 1994), he completed his Bachelor’s degree in Graphic Design securing distinctions. He subsequently developed his skill-set under a formal design apprenticeship with legendary German typographer, Gerhard Schwekendiek. Clifford enjoys spanning all aspects of the agency remit, both working with clients and also dabbling with the studio crayons.

  32. Table Top: Why we started City Meets Tech 2:15pm to 2:45pm

    • Steve Karmeinsky @stevekennedyukCoFounder, City Meets Tech

      Over 20 years in the Telecoms/Internet Industry and before that in the Cellular
      world (mainly designed tcp/ip networks).

      Involved with Internet in the UK before there was a commercial presence, Internet streaming from early days (1st UK Real Networks customer), and set-up the first Internet Dance Radio Station (Gaialive.com), also was involved with the 1st netcast of BigBrother
      (UK).

      Excellent knowledge of mobile/wireless/Internet/telco/SaaS.

  33. Table Tops – session 2 2:15pm to 2:45pm

    Why we started City Meets Tech – Steve Karmeinsky

    Virtual identities – The future of digital branding – Clifford Boobyer

    How to be pixel perfect – Matt Gypsy, ustwo

    Top tips for getting new clients – Alex Sibille, The Future Factory

    Connecting the dots – Costas Michalia, Crab Creative

    Leadership in the digital age, Peter Haydock, Organisation Science & Research

    Future of Fashion – How can technology enhance and accelerate fashion start-ups and companies? – Jonas Altman

    Tech City – Is Government Helping or Interfering? – Rob Whitehead, Deputy Director, Centre for London

    • Costas Michalia @SatSocCreative Director, Crab Creative

      Since the mid 90’s Costas
      Michalia has worked on several digital projects exploring the connection
      between online and offline consumer habits. In 2005 he founded Crab, a
      digital agency which works at a strategic level, providing creative content and
      joining the dots between offline disciplines and online channels to help extend
      reach, stickiness and value for clients.

    • Matt Gypps @gyppsyDesigner, ustwo™

      In between spending time as his alter ego Tony Dones, Gyppsy is also ustwo™’s chief pixel-perfectionist: nothing makes him happier than sharp edges and things that line up. He’s been around so long that he’s part of the furniture here.

    • Peter Haydock @orgsciDirector, Organisation Science & Research

      Extensive working with organisations and leaders in every sector, particularly around strategy, operations and leadership. Experience from F1, online gaming through to the establishment.

    • Rob Whitehead Deputy Director ( research), Centre for London. He leads on all research for the Centre, and was co-author of ‘London’s Calling’

      He is a regular commentator on London issues in local, national and international media. Rob has taught at UCL and London Metropolitan universities. Prior to helping establish Centre for London he was head of strategy at the London Development Agency, working on, amongst other things, Olympic financing, worklessness and economic policy.
      Rob holds an MBA from Cranfield and EM Lyon.

    • Steve Karmeinsky @stevekennedyukCoFounder, City Meets Tech

      Over 20 years in the Telecoms/Internet Industry and before that in the Cellular
      world (mainly designed tcp/ip networks).

      Involved with Internet in the UK before there was a commercial presence, Internet streaming from early days (1st UK Real Networks customer), and set-up the first Internet Dance Radio Station (Gaialive.com), also was involved with the 1st netcast of BigBrother
      (UK).

      Excellent knowledge of mobile/wireless/Internet/telco/SaaS.

    • Jonas Altman @LCFPressOfficeEnterprise Business Director, London College of Fashion

    • Clifford Boobyer @firedogcreativeManaging / Creative Director

      Clifford is the original founding partner and owner of Firedog. As a nipper (in 1994), he completed his Bachelor’s degree in Graphic Design securing distinctions. He subsequently developed his skill-set under a formal design apprenticeship with legendary German typographer, Gerhard Schwekendiek. Clifford enjoys spanning all aspects of the agency remit, both working with clients and also dabbling with the studio crayons.

    • Alex Silbille @Future_WordsMD, The Future Factory

  34. Race for Apps announcement 2:45pm to 3:15pm

  35. The Tech Commandments 3:15pm to 4pm

    Leading players from TechCityInsider.net’s TechCity100 strand deliver their lessons for digital business, in the form of their ‘Tech Commandments’ and we’re encouraging the audience to bring along their own Tech Commandments to share.

    The session will be moderated by David Jenkinson, publisher and editor-in-chief of TechCityInsider.

    We anticipate a compelling session that sets the agenda for tech and digital growth in the UK.

    • Alastair Mitchell @alimitchellFounder and CEO, Huddle

    • Azeem Azhar @azeemFounder, PeerIndex

    • Mike Wilson Founder and creative director, Ditto TV

    • Simon Willison @simonw

    • David Jenkinson @JenkyPublisher, techcityinsider.net

    • Iris Lapinski @irislapinskiCEO of CDI Europe

      Iris Lapinski is the CEO of CDI Europe, an award-winning education and technology charity, now growing Apps for Good, a course where young people learn to create apps that change their world. She’s a consultant and project manager with international business and social impact sector experience. She has worked on business planning and strategy projects in digital media and telecoms, especially in Sub-Saharan Africa. In the social impact sphere, she’s an analyst on the social and economic impact of telecoms and media. She’s a fellow of the Royal Society of Arts, and was this year named one of Britain’s 50 New Radicals by the Observer/Nesta/

  36. The pleasures, pressures and pitfalls of tablet publishing 4:30pm to 4:40pm

    People love reading on their iPads, iPhones and Kindles – and publishers and content owners of all kinds have rushed to create apps. Many have failed to deliver value, engage users or compete with content-focussed startups. This talk is a candid, warts and all look at how Dennis Publishing, the UK’s leading independent publisher, approach app publishing in 2011: what we got right, what we got wrong, and how we navigated technical, editorial and commercial challenges. This talk isn’t about plugging our products; it’s about looking at real problems and issues in the rapidly changing world of app publishing: native vs HTML5 code, the challenge of securing technical resource, the role of product management and UX in a print publisher, and crucially, how to create something that consumers want to read.

    Questions answered :
    * What should an interactive magazine look like? * What’s the right approach for content owners to take when it comes to putting their content onto new hardware devices? * The challenges and opportunities for established brands and teams when it comes to tablet publishing * HTML5 versus native code: which is right for you? * How do you navigate the challenging relationship between your existing brand values and design, and the guidelines and expectations of new devices, form factors and technology? * How do you introduce new areas such as UX, user research and product management into a traditional business?

    • Alex Watson @SifterHead of App Development, Dennis Publishing

      Alex Watson is a recovering journalist who now heads up the app development and mobile product management team at the UK’s largest independent publisher. In 2011, he oversaw app launches as diverse as The Week and the Viz Profanisaurus.

  37. Why do business clusters work in remote working world? 4:50pm to 5pm

    The working environment has changed, with greater emphasis on remote working through cloud based tools. Yet business clustering is not only surviving, it thrives. We look at how this is the case and back up our argument through social data. Questions answered : Why location is still important for creativity, opportunity and sanity.

    • Jay Cooper @jaycoopertweetsManaging Director, BLOOM Worldwide (formerly Digital Training Company)

      Jay is a digital marketing expert and business entrepreneur, having set up successful communications businesses for the last 20 years.Currently owner & MD of BLOOM Worldwide, he has a passion for Social Business, describing himself as a Social Explorer and mobile marketing maven.BLOOM works with blue chip clients on a global level to build Social Business capability. Clients include Toyota Motors Europe.Social Exploration is Jay

  38. East Meets West: London; the Global Digital Economy 5pm to 5:05pm

    Digital creatives working in ICT, media & design are polycentrically clustered in London but are also distinctive. East meets West is also a metaphor for China/Asia and the West who now compete for talent, customers and content, with cities vying for Tech & Media City status.

    Questions answered :
    What/Where is the digital economy; How can the Digital Economy support a Sustainable Society?

    • Graeme Evans Chair of Design, Brunel

      Graeme is Professor of Design at Brunel University and was founder-director of the Cities research Institute. He advises governments, OECD and UNESCO on the creative economy and cultural planning. He is researching creative & design SMEs and innovation, how far place and space matters, and how the Digital Economy can contribute to a Sustainable Society.

  39. Why we started City Meets Tech 5:05pm to 5:10pm

    Why/how it started, what we’ve done so far and what we hope to achieve

    Questions answered :
    Can we get more money into start-ups at the early/seed stage

    • Steve Karmeinsky @stevekennedyukCoFounder, City Meets Tech

      Over 20 years in the Telecoms/Internet Industry and before that in the Cellular
      world (mainly designed tcp/ip networks).

      Involved with Internet in the UK before there was a commercial presence, Internet streaming from early days (1st UK Real Networks customer), and set-up the first Internet Dance Radio Station (Gaialive.com), also was involved with the 1st netcast of BigBrother
      (UK).

      Excellent knowledge of mobile/wireless/Internet/telco/SaaS.

  40. Enabling Digital Shoreditch 5:10pm to 5:15pm

    Over the past several months three Tech City organisations, Carrenza, Optimity and euNetworks, have been working in partnership to deliver the Intelligent Buildings programme to the City, delivering on-demand connectivity and compute resource over the LAN. In doing this we identified this also fits well for Digital Shoreditch, offering an ideal solution to addressing some of the major connectivity issues in the area, and in turn is ideal to support rapid growth. As a result we have formed The Shoreditch Network, a unique initiative from three likeminded organisations with the aim of providing the area with on-demand access to the latest technology, and therefore enabling Tech City in the 21st century. The Shoreditch Network initiative will also see the companies involved partner with local educational organisations, through offering internships and apprenticeships in their businesses to help drive the scheme. This talk, delivered by the CEO and owner of Carrenza, will discuss what we are doing and the benefits this will offer to organisations in Digital Shoreditch: * Reduced cost for IT * Flexible and cost effective – you can select the exact mix of services you require * Better focus of capital expenditure on those things that offer strategic value to your business * Eradicates the need for a server room in your office or an external data centre Questions answered : * What is The Shoreditch Network? * How does this improve the Shoreditch community? * How does this benefit the organisations in the community? * How can organisations better use technology to increase efficiencies and lower overheads?

    • Dan Sutherland CEO, Carrenza

      Dan Sutherland is the founder of leading cloud infrastructure provider Carrenza (www.carrenza.com), and has served as its CEO since 2001. Dan has a wealth of operational experience in both start-ups and more established businesses in a range of sectors from high profile public sector management consultancy through to the cutting edge of the music industry.

  41. Tech City – Is Government Helping or Interfering? 5:15pm to 5:20pm

    Is ‘Tech City’ helpful? Do digital entrepreneurs need government help? What makes the most difference to you as a business owner or founder – investment money, brand building, links to Silicon Valley?

    • Rob Whitehead Deputy Director ( research), Centre for London. He leads on all research for the Centre, and was co-author of ‘London’s Calling’

      He is a regular commentator on London issues in local, national and international media. Rob has taught at UCL and London Metropolitan universities. Prior to helping establish Centre for London he was head of strategy at the London Development Agency, working on, amongst other things, Olympic financing, worklessness and economic policy.
      Rob holds an MBA from Cranfield and EM Lyon.

  42. How Deep Knowledge is regenerating Digital London 5:20pm to 5:30pm

    Ian became intrigued by the creativity and intelligence of the London digital community. He decided to undertake an in depth study on a cohort of 43 companies to get some hard facts on the quality of the Human Capital, what created a founder, the kind of software being used, what is driving the business models, who is financing this surge in entrepreneurialism and how much. The question asked, was this sustainable? can it grow or is it a “flash in the pan” of one big cash burn. The results were surprising.

    • Ian Dowson @iand47Ian is the principal of William Garrity Associates Ltd a boutique consultancy focusing on cleantech and the management of busine

  43. Tech City Panel 5:30pm to 6pm

    • Graeme Evans Chair of Design, Brunel

      Graeme is Professor of Design at Brunel University and was founder-director of the Cities research Institute. He advises governments, OECD and UNESCO on the creative economy and cultural planning. He is researching creative & design SMEs and innovation, how far place and space matters, and how the Digital Economy can contribute to a Sustainable Society.

    • Dan Sutherland CEO, Carrenza

      Dan Sutherland is the founder of leading cloud infrastructure provider Carrenza (www.carrenza.com), and has served as its CEO since 2001. Dan has a wealth of operational experience in both start-ups and more established businesses in a range of sectors from high profile public sector management consultancy through to the cutting edge of the music industry.

    • Rob Whitehead Deputy Director ( research), Centre for London. He leads on all research for the Centre, and was co-author of ‘London’s Calling’

      He is a regular commentator on London issues in local, national and international media. Rob has taught at UCL and London Metropolitan universities. Prior to helping establish Centre for London he was head of strategy at the London Development Agency, working on, amongst other things, Olympic financing, worklessness and economic policy.
      Rob holds an MBA from Cranfield and EM Lyon.

    • Jay Cooper @jaycoopertweetsManaging Director, BLOOM Worldwide (formerly Digital Training Company)

      Jay is a digital marketing expert and business entrepreneur, having set up successful communications businesses for the last 20 years.Currently owner & MD of BLOOM Worldwide, he has a passion for Social Business, describing himself as a Social Explorer and mobile marketing maven.BLOOM works with blue chip clients on a global level to build Social Business capability. Clients include Toyota Motors Europe.Social Exploration is Jay

    • Steve Karmeinsky @stevekennedyukCoFounder, City Meets Tech

      Over 20 years in the Telecoms/Internet Industry and before that in the Cellular
      world (mainly designed tcp/ip networks).

      Involved with Internet in the UK before there was a commercial presence, Internet streaming from early days (1st UK Real Networks customer), and set-up the first Internet Dance Radio Station (Gaialive.com), also was involved with the 1st netcast of BigBrother
      (UK).

      Excellent knowledge of mobile/wireless/Internet/telco/SaaS.

    • Ian Dowson @iand47Ian is the principal of William Garrity Associates Ltd a boutique consultancy focusing on cleantech and the management of busine

  44. Digital Shoreditch Closing Remarks 6pm to 6:15pm

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