Mobile Hack-a-Jam-a-Mashup-Athon 

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The Cadbury Mobile Hack + Jam event hosted at Google Campus attracted some of the most talented developers in London’s start-up community who signed up to compete for the top prize ‘Best Mobile Experience – and the chance to win £10K and full support from Cadbury to bring their concept to market for London 2012.

The mobile apps they created in just 48hrs – all designed to bring people closer to London 2012 whether they have tickets to the games or not – wowed our team of judges in terms of both technical innovation and design. Thank you to everyone that made it down. We hope you had fun.

The top prize was awarded to Guanglun Wu, Michael Loistl, Tudinh Duong, and Wasiq Islam, a dynamic team of coders and creative developers for their excellent app – “Feeel.it”

Our clear, upfront agreement that all entrants would own what they made and retain their IP resulted in very positive feedback from all competitors.

Please see below full details of our winners and a synopsis of the mobile experiences they created. The standard was so high that we gave an additional £500 prize on the day to award the team that came in second place for the top £10K prize.

CADBURY MOBILE HACK+JAM – WINNERS

First prize – ‘Best Overall Mobile Experience’

Feeel.it 

By Guanglun Wu, Tudinh Duong, Michael Loistl and Wasiq Islam

The concept:

“We are setting out to transform the way you capture and share moments. With the London 2012 Olympics fast approaching, why not discover a more engaging way to share your experiences with friends, family, the world! Whether it be treasured memories, fantastic feats, or a moment of eye-watering comedy; we believe in a better experience. It’s fun, it’s engaging, and we hope you’ll love it. Feel closer, share the joy – coming soon, in association with Cadbury!”

The winners will work in collaboration with the Cadbury Digital team who will provide access to all Cadbury’s social media platforms and full product development support in addition to the £10K prize money to work up their prototype to launch the ‘mobile experience’ this summer.

2nd place for the top £10K prize

Cheer the games

By Paul Sobek, Guillem Vinals and Mauricio Garcia

The concept:

“Cheer the games” is a fun way to engage with the Olympics. It allows people to ‘Cheer’ for their team perfectly in unison. This is achieved by a mobile application that very accurately prompts everyone worldwide to ‘Cheer’ at the same time. During the cheer your phone will flash the colours of the flag of the team you’re supporting. This is the key idea of the application. Imagine a city full of supporters all cheering for their team, waving their phones. This would create the effect of huge blocks of colour forming in cities and stadiums; all flashing perfectly in sync the colours of your team. A Cheer in this case is an action voted for by the supporters and could involve anything, for example, dancing, jumping or a Mexican wave. Again, this would create the effect of thousands of bright blocks of colour acting in unison across a city. ‘Cheers’ for different countries are timed to never overlap so there is an element of competing to do a better cheer than the previous country. The app is about having a bit of light-hearted fun whilst creating a spectacle of light for your team across a city.

Runners-up prizes by category

Best Location

Screen-a-licious

By Liz Rice and Phil Pearl (TankTop)

The concept:

It’s more fun to cheer on the athletes when you’re part of a crowd, so Screen-a-licious, by the Tank Top TV team, Liz Rice & Phil Pearl, helps people find locations where other people are watching their favourite Olympic events. The Android app, built from scratch over the hackathon weekend, displays a map indicating where different sports are being screened nearby. Users ‘check-in’ to a venue – without needing to be registered – and report what sport they are viewing there. This adds another pin to the map, which can also be viewed from a website as well as within the mobile app. Users earn a free chocolate bar after a target number of check-ins, as a reward for sharing where sports can be seen.

Best use of HTML5

Hummingbird

By Diamond Braganza

The concept:

Hummingbird is a prototype for a website that works on a variety of devices that have a web browser be it a Desktop PC, Tablet or Mobile Phone. The idea behind Hummingbird was to add a greater sense of fun to the Olympic Games by allowing people to listen and then sing along, whistle or hum to the various National Anthems of the countries taking part in the games.

In particular it was designed to tie into Google’s New 10 person video chat service, which is called “Hangouts” and let people sing together or play music related games. As a final extra the website offers people the ability to create their own real live events and post details of meetups that could be organised via the website.

Best App

Pass the Flame

By Dave Cox, Lewis Philips and Aqeel Akbar

The concept:

The app is a mobile based torch relay. Get the app, light a torch and bump phones to pass it on. The location of each torch is tracked with GPS and the aim is to get your torch as far as possible. Those in the longest relay are entered into a prize draw. But beware: torches run out of fuel, so get a chocolate bar, scan in the barcode to refuel and you’re off again.

Best API Mashup

Whisk Olympic Party Planner

By The Whisk team (Craig Edmunds, Nick Holzherr, Fahas Ayaz, Michael Basil, Adam Kral).

The concept:

This app makes it easy and fun for people to plan Olympic themed parties with great food. The app allows users to find an Olympic event to plan the party around, highlighting weekends and evenings (suitable for parties) and pick a menu themed around one of the five continents the Olympic rings represent. The app prompts users to choose one recipe from each continent, pick friends to invite from their phone’s contact list, and then creates a personalised shopping list based around the menu preferences, as well as sending out invites.

The Judging Panel: Ed Kaczmarek, Director of Innovation & Emerging Technologies, Kraft Foods, Sonia Carter, Head of Digital, Cadbury, Omar Tayeb CTO, blippar, Manfred Bortenschlager, senior engineering manager for mobile platforms, Samsung and Neil Bennett, Editor, Digital Arts Magazine.