Join the leading gamification experts from around the world for a full day workshop exploring the way in which public and commercial brands can leverage the power of play to increase customer activity, build loyalty, broaden reach and monetise assets. Experts such as Bunchball, Bigdoor, PlayGen, Games Investor, Coding Conduct, Matmi, Foviance, Portrait Software, Skadoo.sh, Game Shadow and Ogilvy will share their success stories. The day will also cover examples of brands such as Comcast, Warner brothers, Hasbro, Syfy, Brightstorm, Meredith, Wellcome Trust, Nesta, BBC, AVIVA and the NHS, and many more who are already using play to drive engagement.
Who should attend
Objectives of the day
- Learn more about how to use play to engage your audience, create more stickiness and encourage sharing.
- Hear the experts’ view on what makes for successful gamification, with case studies on good and bad efforts.
- Identify the specific gamification potential for your product or service.
- Explore practical tips on deciding what gaming mechanism to use, designing a solution, conveying it to your client and organisation and procuring a platform.
- The Economics and Business of Gamification
Presented by: Rick Gibson, Director – Games Investor Consulting
- The Potential Pitfalls of Gamification
Presented by: Sebastian Deterding, Coding Conduct
- How to practically Gamify – Gamification demystified
Presented by: Kam Star, MD – PlayGen
- Harnessing Game Mechanics – Understanding the Data Generated by
Presented by: Raf Keustermans, Freelance Consultant, Social Media & Gamification Consultant
- Games Grid, a playful platform for the BBC
Presented by: Tom Reding, BBC
- The Gamification of Customer Service
Presented by: Guy Stephens, Senior Consultant – Foviance
- Using game mechanics to drive online to offline conversion
Presented by: Ben Salmon, Portrait Software
- Gamification for Customer Engagement Panel Session
Presented by: Guy Stephens, Foviance, Ben Salmon, Portrait Software, Rob Sloan -Fishin a bottle
- Brands don’t need games
Yarden Yaroshevski, Stikipixels
- Gamification: Too Much of a Good Thing?
Presented by: Professor Richard Bartle, University of Essex
- How Effective will Gamification be in Engaging the Customers of
Moderator: Nicholas Lovell, Gamesbrief, Including: Professor Richard Bartle, University of Essex, Kam Star, MD Playgen, Sam Sethi, Skadoo.sh
- Bunchball platform demonstration and case studies
Presented by: Rajat Paharia, CPO Bunchball
- Bigdoor platform demonstration and case studies
Presented by: Keith Smith, MD Bigdoor
Kam Star is a digital media entrepreneur, inventor and an award winning games developer. Creating his first computer game in 1986, he studied Architecture and is deeply passionate about innovation in play, influence, games and social media. Founder of PlayGen, Kam designs and develops playful solutions and platforms for delivering engaging experiences across the digital landscape. He has produced gaming projects for the BBC, AVIVA, Eden Project, UNESCO, McKinsey, Oxford and Cambridge Universities, NESTA, MoD, NHS, TSB, Wellcome Trust and many more.
Bunchball’s founder and chief product officer, designed the industry’s first and most widely-deployed gamification platform. Rajat’s skill set combines a unique understanding of technology and design that stems from a four year career at design and innovation firm IDEO. Prior to IDEO, Rajat worked at Philips Consumer Electronics, IBM Research and ViewStar. He has a Masters degree in Computer Science from Stanford University, with a focus on Human Computer Interaction, and an undergraduate degree from the University of California Berkeley.
Keith Smith has spoken at numerous events in the past year (including hosting Amy Jo Kim’s workshops associated with the Gamification Summit; participating on panel discussions during the Gamification Summit as well as Engage Digital, SXSW, IGNITION (full list below). I’ve provided a quick abstract below – it’s more of a generic look at gamification and the things to consider as one build out game layers. If this is too generic let me know; Keith’s spoken at many events and we have some really cool stuff we’re launching in the next few weeks that might make for interesting discussions as well.
Sebastian Deterding is a designer and researcher working, speaking and writing on user experience, persuasive design, video games, »gameful« or »gameified« design, and the governance of new media. He wants to find out how code shapes conduct – and how to put that knowledge into practice. He is a PhD researcher in communication science at the Graduate School of the Research Center for Media and Communication, Hamburg University, supported by a grant of the Hamburg Federal Initiative of Research Excellence. His thesis looks into the use of game design elements to motivate behaviour in non-game contexts, otherwise known as »gamification«. He is also an affiliated researcher at the Hans Bredow Institute for Media Research in Hamburg, and works as an independent user experience designer.
Rick is a former Commercial Development Director at UPC Media (where he handled international games deals), a Cranfield MBA, and a Director at GIC. A specialist in online gaming and globalisation, Rick has worked in gaming for eleven years, written numerous reports on gaming, and speaks regularly at industry conferences and in the media about games innovation, new commercial models and the UK development sector. Rick led TIGA’s Investing in the Future report in August 2009 and then again in January 2011, and was one of the founders of the 2008 Games Up? campaign, which dramatically raised the UK studio sector’s profile to UK politicians and mainstream media.
Raf is an experienced marketing and business leader in the digital entertainment industry. As the former Global Marketing Director of EA Playfish he knows the ins and outs of social games marketing and monetization. Prior to Playfish, he headed up the European arm of EA’s casual games portal Pogo.com and before that he was the Head of Marketing for Unibet in Western Europe. Raf is currently working as a freelance consultant and social media strategist.
Endaf has worked in all aspects of events, from production to marketing to sales and now back to production, where he is working with Clarion Events on the launch of Brandplay – Essential Strategies for Harnessing Fun and Games in how you Engage your Customers. This event launches in LA on June 22nd and 23rd, and will include a strong focus on gamification and how marketers can make use of game mechanics in their customer engagement strategies.
Endaf has helped put together the speaker panel for the Digital Shoreditch Gamification event, and is excited to be involved with the UK’s first conference examining how game mechanics can be a force for influencing behaviour. He also runs the LinkedIn Masters of Gamification group: http://www.linkedin.com/groups?gid=3674916
Winner of 10 national and international awards, Tom is an experienced digital media expert with a background in gaming and transmedia. He is currently the BBC’s editorial lead for games and Product Owner of Games Grid, a service that aims to improve the audience experience of games and playful content on the BBC.
Guy Stephens is a champion of the use of social media for customer services, and through this helps brands to understand how they might engage with customers in an increasingly fragmented multichannel environment. He is a founder of the LinkedIn group – where social media meets customer service. He was previously the Customer Knowledge Manager at The Carphone Warehouse, where he was responsible for setting up their use of social media to provide customer service through the use of Twitter, Facebook, YouTube, AudioBoo and a help blog. Prior to this he was the Global Online Marketing & eCRM Manager at Mars Drinks, working in the online space for over twelve years.
Ben Salmon has joined as a global industry expert for Portrait’s range of marketing solutions. Ben has worked in the marketing technology and agency space for nearly 15 years, helping define leading consumer marketing technology strategy to help organizations maximize the value they can leverage from their marketing solutions. “I am delighted to be working at such a renowned, cutting edge technology organization, which is shaping how we communicate with consumers.
Besides being a co-organiser of FloweryTweetup and Liverpool FC fan, Sam is an Entrepreneur, a W3C Invited Expert and an active participant in the open web community. He has been a strong advocate of open web standards ever since his time with Netscape in the late-90s.
Sam is currently working on a new project called Skadoosh which utilises many of the new open web standards including – ActivityStreams, Portable Contacts, WebFinger, Salmon, OStatus, OExchange and RDFa.
Dr. Richard A. Bartle
Dr. Richard A. Bartle is Professor of Computer Game Design at the University of Essex, UK. He is best known for having co-written in 1978 the first virtual world, MUD, and for his 1996 Player Types model which has seen widespread adoption by the MMO industry. His 2003 book, “Designing Virtual Worlds”, is the standard text on the subject, and he is an influential writer on all aspects of MMO design and development. In 2010, he was the first recipient of the prestigious Game Developers Choice award of Online Game Legend.
Nicholas Lovell is CEO of GameShadow, the intelligent tool that helps gamers find the latest patches, demos and cool things to buy for their games. The company was started in 2003 and has raised one round of angel investment. Until April 2006, Nicholas was Managing Director of Lodestar Partners, a corporate finance firm that focuses exclusively on the electronic games industry. He has over a decade of experience advising companies in the media and technology sectors on buying and selling business and raising capital.
With special thanks to our evening drinks sponsors X|Media|Lab
XMediaLab is the internationally acclaimed creative industries event. XML creates a meeting place uniquely designed to assist companies and people in getting their own creative ideas successfully to market, through concept development, business matching, and direct access to world-class networks of creative professionals.