Thursday 31st May

A fun-filled day on play. Covering the art, science, business and the future of games and gamification. 

Aimed at everyone interested in harnessing the power of play, and connecting with the brightest and most respected minds working with game and gamification. Our lineup inclues the best people doing games in London today.

Highlights include opportunities to participate in our mammoth 100 player game, and to connect with the industry’s superstars to share the sources of their inspiration and learn their secrets.

Evening Party 


The Play Day Party, organised by Ukie in association with PlayGen follows the day’s talks and other activities. Taking place in Shoreditch’s Big Top, Party guests will have the chance to network with developers, publishers, innovative companies creating new interactive experiences, as well as investors.

The Ukie Play Day Party will be fully interactive and includes Johan Sebastian Jousting courtesy of Wild Rumpus (TBC), 100 player co-operative game Renga by wallFour (TBC) as well as a gaming arcade by Replay Events (TBC).

Award-winning video game radio show and podcast One Life Left will be bringing its celebrated video game karaoke to the Party. Premiered at Nottingham GameCity and fresh from a triumphant appearance at San Francisco’s Game Developers Conference, video game karaoke takes classic singalong songs and makes them about video games. 

Discover some of the PLAY day’s stars.

Alex Dale CMO

Kam Star Chief Play officer

Henrique Olifiers Co founder, Gamer-in-Chief

Raf Keustermans Co-Founder, CEO

David Rose CEO

Rob Davis Founder and Director

Jo Twist Chief Executive

Mike Hawkyard Chief Play officer

Martha Henson Multimedia Producer

Mark Sorrell Development Producer – Games and Broadcast

Mario Herger Senior Innovation Strategist

Craig Smith PR and Marketing Entrepreneur

Barry Pilling Company Founder

Chris Lowthorpe PhD Researcher and Lecturer in Game Design Process

Adam Mencwal CEO

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