We had a great workshop this morning on behavioural economics and how people can use these ideas and principles to drive growth and engagement in the digital space. The sell out event was a great success, and was one of a plethora of Social Media Week events taking place this week in London and cities across the globe. The full schedule for the week can be found here.
Check out some pictures below.
[...] “Behavioural Economics for the Web” - The Social Media Week workshop held on Tuesday morning was a smashing success. The event sold out quickly, and those who did manage to get tickets included a great mix of entrepreneurs, business people, academics and startups. We discussed how and when to use various implementations of BE in the digital space to drive growth and sales. We also touched on the ethics issue, and how that ties into consumer and client trust. Read more about it and see some photos from the event here. [...]